Sort customers into groups with a customer segmentation CRM

Set up the groups your team already uses and put each customer in one or more. You can view one group at a time, and customers with no group are listed at the end, so nobody gets missed.

Customer groups in CIPHER CRM
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Customer groups in CIPHER CRM are how you do customer segmentation: you sort customers into groups you set up in settings, such as wholesale, retail or key accounts.

A customer can be in several groups and shows up in each.

The list gives every group its own section you can open or close, and customers with no group are listed at the end, so nobody stays unsorted for long. 192+ businesses run CIPHER CRM across 🏭 31 industries, with 92 built-in features, a ⭐️ 4.8/5 average rating and ⏱️ 99.9% uptime.

Most teams are live in 1-3 days.

Definition

What is customer segmentation in a CRM?

Customer segmentation means sorting your customers into groups that share something, like the kind of buyer they are or the area they are in. A customer segmentation CRM lets you set up those groups and view or filter customers by them, so you can look at one kind of customer at a time instead of the whole list at once.

In CIPHER CRM you create customer groups in settings, using whatever split makes sense for your business, and then place each customer in one or more of them. The customer list has a grouped view that shows one collapsible section for each group. A customer who belongs to more than one group appears under each of them, so a buyer who is both a distributor and a key account shows up in both sections. Customers not yet in any group gather in an ungrouped section at the end of the list, which makes it easy to spot who still needs sorting. You can collapse the sections you are not working on and open the ones you are. Group is also a filter on the customer list, alongside assignee, tag and the rest, so you can pull up a single segment whenever you need it.

Customer groups in CIPHER CRM
The problem

What happens without customer groups

Your wholesale and retail customers sit in one long list, and you scroll past hundreds to find the ones you need.

A customer is both a distributor and a key account, but your sheet only has room for one category.

New customers never get sorted, and nobody notices until the list is a mess.

Everyone uses a different word for the same kind of customer, so sorting by type gives you five versions of it.

What slips without Customer groups
Capabilities

What you can do with customer groups

  • Groups that match your business

    Create customer groups in settings, using the names your team already uses.

  • A list laid out by group

    The grouped view gives each group its own collapsible section, so you can work one segment at a time.

  • One customer, several groups

    Put a customer in more than one group and they appear in each of those sections.

  • See who is still unsorted

    Customers with no group collect in an ungrouped section at the end of the list.

  • Filter to a single group

    Choose a group in the customer filters to see only those customers, next to filters for assignee and tag.

    crm tags
  • Groups on the customer record

    A customer's groups sit on their record with their tags and assignees, so anyone who opens it sees where they belong.

    customer management software
Why CIPHER

Why customer groups are better in CIPHER

A single category column forces every customer into one box. We let a customer sit in as many groups as fit them.

  • More than one group per customer

    Real customers fit several descriptions at once, and the grouped view shows them under each one.

  • The gaps are visible

    The ungrouped section at the end shows exactly which customers still need a group.

  • One list of names for everyone

    Groups come from settings, so the whole team picks from the same list instead of inventing its own labels.

How it works

How customer groups work in CIPHER CRM

  1. Create your groups

    In customer settings, add the groups you want, such as wholesale, retail and key accounts.

  2. Place each customer

    On the customer record, pick one or more groups.

  3. Open the grouped view

    Switch the customer list to its grouped view and collapse the sections you do not need right now.

  4. Sort the leftovers

    Check the ungrouped section at the end and give those customers a group.

Compare

Customer groups: CIPHER CRM vs spreadsheet vs generic CRM

What mattersCIPHER CRMSpreadsheet / manualGeneric CRM
Customers in more than one segment Appear in every group they belong to One category per row Often one segment field, with tags as a workaround
Viewing by segment A collapsible section per group Sort and scroll A saved view or filter per segment
Customers with no segment Collected in an ungrouped section at the end Blank cells scattered through the sheet Only found with a filter
Segment names One list set in settings Whatever each person types Varies by setup
Filtering to one segment Group filter on the customer list Filter the column by hand Usually available
Customer groups

See customer groups in action

Sort customers into your own groups, like wholesale or retail, and see each group on its own. Collapsible sections let a rep focus on their segment without the rest of the list in the way.

Why it's worth it

What customer groups change for your business

See how CIPHER CRM solves this

Work one kind of customer at a time

Collapsible sections let a rep focus on their segment without the rest of the list in the way.

A true picture of each customer

Customers who fit several groups are shown in all of them, not squeezed into one.

Nothing left unsorted for long

The ungrouped tail makes new or missed customers easy to spot and file.

The same words across the team

Groups set in settings mean everyone sorts customers the same way.

Ready when you are

See customer groups on your own data

Proof

Teams that switched to CIPHER

Our quotes used to take days and follow-ups just fell through the cracks. Now every lead has someone on it and a clear next step. We are closing a lot more than we did.
Rahul Mehta
Rahul Mehta Director, Logistics firm - Ahmedabad
I thought moving would take months. We were up and running in two days. I get back about two hours a day that used to go into updating sheets.
Priya Nair
Priya Nair Operations Head, Healthcare clinic chain - Kochi
Because it was set up for property from the start, we were not fighting the software. My managers finally trust the numbers on the screen.
Amit Shah
Amit Shah Founder, Real-estate agency - Surat

Customer groups frequently asked questions

FAQ

Customer groups - your questions answered

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What is a customer segmentation CRM?

A customer segmentation CRM lets you sort customers into groups that share something, then view or filter them by those groups. In CIPHER CRM you define the groups yourself, the customer list can be shown group by group, and one customer can belong to as many groups as fit.

How do I create customer groups in CIPHER CRM?

Customer groups are set up in settings. Add the groups your business uses, such as wholesale, retail or key accounts, and they become available on every customer record. From then on, anyone on the team picks from that same list when they place a customer in a group.

Can a customer be in more than one group?

Yes. A customer can belong to several groups at once. In the grouped list view they appear in the section for each group they belong to, so a buyer who is both a distributor and a key account shows up under both headings.

What happens to customers with no group?

Customers who have not been placed in any group gather in an ungrouped section at the end of the grouped list. That makes it easy to see who still needs sorting, so new customers do not slip through without a group for long.

Can I filter customers by group?

Yes. Group is one of the filters on the customer list, along with Assigned to me, Created by me, Pinned, assignee and tag. Pick a group to see only those customers, or combine it with other filters to narrow the list further before you start calling.

How are customer groups different from tags?

Customer groups are a set list you define in settings, and they drive the grouped view with one section per group. Tags are quick labels you can create as you type on customers and many other records. Many teams use groups for the main split and tags for extra detail.

Glossary

Customer groups terms, defined

  • Customer group

    A named set of customers you define in settings, such as wholesale or key accounts.

  • Segment

    A slice of your customer base that shares something, like the type of buyer or the area they are in.

  • Grouped view

    A way of showing the customer list with one collapsible section for each group.

  • Ungrouped tail

    The section at the end of the grouped list that holds customers not yet placed in any group.

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