Customer groups

Sort customers into groups with a customer segmentation CRM

Set up the groups your team already uses and put each customer in one or more. You can view one group at a time, and customers with no group are listed at the end, so nobody gets missed.

In every plan Customer groups in CIPHER CRM
Customer management 4 features in this group

Customer groups in CIPHER CRM are how you do customer segmentation: you sort customers into groups you set up in settings, such as wholesale, retail or key accounts. A customer can be in several groups and shows up in each.

The list gives every group its own section you can open or close, and customers with no group are listed at the end, so nobody stays unsorted for long. 192+ businesses run CIPHER CRM across 31 industries, with 92 built-in features, a 4.8/5 average rating and 99.9% uptime. Most teams are live in 1-3 days.

What you can do with customer groups

Sort customers into your own groups, like wholesale or retail, and see each group on its own.

  • Groups that match your business

    Create customer groups in settings, using the names your team already uses.

    Team chat CRM
  • A list laid out by group

    The grouped view gives each group its own collapsible section, so you can work one segment at a time.

    Multiple shipping addresses CRM
  • One customer, several groups

    Put a customer in more than one group and they appear in each of those sections.

    Multi-company CRM
  • See who is still unsorted

    Customers with no group collect in an ungrouped section at the end of the list.

    Lead conversion CRM
  • Filter to a single group

    Choose a group in the customer filters to see only those customers, next to filters for assignee and tag.

    CRM tags
  • Groups on the customer record

    A customer's groups sit on their record with their tags and assignees, so anyone who opens it sees where they belong.

    Customer management software
  • Share tasks by link

    Send a client or supplier a link to one task that opens with no sign-in, and turn the link off any time.

    Shareable task link
  • Proposals

    Send a detailed offer with prices and terms, even to someone who has not bought yet, and get a reply online.

    Proposal software
  • Estimates and quotes

    Send a numbered price quote for goods or services, and let the customer accept it from a link.

    Estimate software
Why it's worth it

What customer groups change for your business

Work one kind of customer at a time

Collapsible sections let a rep focus on their segment without the rest of the list in the way.

A true picture of each customer

Customers who fit several groups are shown in all of them, not squeezed into one.

Nothing left unsorted for long

The ungrouped tail makes new or missed customers easy to spot and file.

The same words across the team

Groups set in settings mean everyone sorts customers the same way.

4.8 Based on 192 reviews

Teams that switched to CIPHER CRM

Potato traders pay storage rent bit by bit as they lift their bags. The Overdue flag tells me which trader to call before his last bags go out.
Tanushree Mondal
Tanushree Mondal Office Manager, AccountsBardhaman - Agriculture
When a dealer sends back a faulty e-rickshaw battery, its value goes on a credit note in his name. He can adjust it against his next invoice.
Mridusmita Bora
Mridusmita Bora Office Manager, AccountsGuwahati - Energy
Each reefer load for the prawn processing plants needs the set temperature, vehicle number and seal number noted. We put a field for each of those on the load record, so when a plant rings, the office reads the details off the screen instead of phoning the driver.
Venkatapathi Raju
Venkatapathi Raju Fleet Manager, OperationsBhimavaram - Logistics
Still thinking it over?

Customer groups - your questions answered

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What is a customer segmentation CRM?

A customer segmentation CRM lets you sort customers into groups that share something, then view or filter them by those groups. In CIPHER CRM you define the groups yourself, the customer list can be shown group by group, and one customer can belong to as many groups as fit.

How do I create customer groups in CIPHER CRM?

Customer groups are set up in settings. Add the groups your business uses, such as wholesale, retail or key accounts, and they become available on every customer record. From then on, anyone on the team picks from that same list when they place a customer in a group.

Can a customer be in more than one group?

Yes. A customer can belong to several groups at once. In the grouped list view they appear in the section for each group they belong to, so a buyer who is both a distributor and a key account shows up under both headings.

What happens to customers with no group?

Customers who have not been placed in any group gather in an ungrouped section at the end of the grouped list. That makes it easy to see who still needs sorting, so new customers do not slip through without a group for long.

Can I filter customers by group?

Yes. Group is one of the filters on the customer list, along with Assigned to me, Created by me, Pinned, assignee and tag. Pick a group to see only those customers, or combine it with other filters to narrow the list further before you start calling.

How are customer groups different from tags?

Customer groups are a set list you define in settings, and they drive the grouped view with one section per group. Tags are quick labels you can create as you type on customers and many other records. Many teams use groups for the main split and tags for extra detail.

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