What is a sales pipeline in a CRM?
A sales pipeline is the set of stages a lead moves through, from first contact to a won or lost deal. Sales pipeline software lays those stages out on screen so you can see how many deals sit at each step and move them forward. On a board, each lead is a card and each stage is a column.
CIPHER CRM gives your leads two views that sit one click apart. The list view groups every lead under its status, which suits working down a long list. The board view turns each status into a column and each lead into a card you drag from one stage to the next. When deal values are switched on, each stage shows the total value of the leads inside it, so you see where the money in your pipeline is sitting. Stages with no leads stay on screen instead of disappearing, so the full path from new enquiry to closed deal is always in view. You set the lead statuses in settings to match how your trade sells, and a separate setting decides whether deal values show at all. A move applies the moment you drop the card, and teammates see the change on their own screens without a refresh.