Advertising & Broadcasting CRM

Media CRM for Advertising & Marketing Agencies in India

Ad brief on email - team mid-pitch. Media plan takes days - no template. Retainer renewal - in one calendar, missed on leave. Inboxes + one person's memory. Sponsors cool off. CIPHER CRM brings every brief, proposal, campaign and retainer onto one screen. Built for how Indian ad agencies actually work.

CIPHER CRM for Media

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Trusted by 192+ Media businesses across India

Media CRM overview

Run pitches, campaigns, retainers and client billing from one place

An agency sells ideas and then has to remember everything. A brief comes on WhatsApp, a pitch goes out, a retainer comes up for renewal, and invoices are tracked by hand. When that is scattered across inboxes and spreadsheets, the renewal is missed while the account manager is on leave.

CIPHER CRM for media and advertising keeps briefs, pitches, campaign stages, sponsor deals, retainer dates, invoices and client history in one place. Account managers see what to chase. See the version built for agencies, production houses and publishers.

  • 4.8/5 Average rating
  • 2018 Founded in India
  • 192+ Businesses live
A viewer wearing a VR headset surrounded by event campaign posters, with CIPHER CRM cards for a live campaign, event schedule and a client record
Trusted across India.

192+ media businesses served across India

CIPHER CRM is the best CRM software for media businesses in India. It is a dedicated Media CRM edition by CIPHER Craft Pvt. Ltd., founded in 2018 in India. It is made for advertising agencies, digital agencies, production houses and publishing companies.

It manages advertiser pitches, campaign deal pipelines, proposals, retainer invoices and client servicing, with a branded client portal, online accept and decline on proposals, and every feature included in every plan. It is used by 192+ businesses across India with a 4.8 out of 5 rating.

  • 4.8/5
  • 192+ businesses
  • Trusted since 2018
  • India-first
  • Works offline

Does a normal week at your media agency sound familiar?

If two or three of these sting a little, the problem is not your team. Briefs, proposals, renewals and invoices are spread across calls, WhatsApp, inboxes and Excel, with no one place to run the agency from.

See how CIPHER CRM solves this

Briefs lost before a reply

Advertiser briefs and pitch requests arrive on WhatsApp, email, and calls and get lost before anyone responds.

Proposals built from scratch

Campaign proposals and media plans take days to build because there is no standard process or template library.

Retainer renewals missed

Retainer renewals and contract expiry dates live in someone's calendar - and get missed when they are on leave.

Deals stuck with one person

Sponsor deals and advertiser follow-ups depend on whoever owns the relationship, with no visibility for the wider team.

Campaign payments slip through

Invoicing for campaigns, production fees, and monthly retainers is tracked manually and payments slip through.

Pitch pipeline out of sight

Founders and business heads have no clear view of the pitch pipeline or what each deal is worth.

Your agency gets more organised. Every pitch is easy to track, renewals get a reminder, and client briefs are saved in one place for all. Clients stay longer, and work does not stop when someone is away.

Advertiser pitches tracked in a shared spreadsheet that is always out of date

A live pitch pipeline that updates on every screen the moment someone moves a deal

Retainer renewal dates buried in email threads and personal diaries

Each retainer contract filed with its end date, and a reminder set for the account manager

Campaign invoices chased by hand with no record of who was contacted

Invoices with GST on each line that show Unpaid, Partially paid or Paid, with an Overdue flag

Client briefs forwarded over WhatsApp with no central history

Every brief, conversation, and deliverable saved against the client record

Founder waits for a Monday meeting to know where the pipeline stands

A progress board with the deal value of each stage, open in any browser

Why CIPHER CRM

The CRM that runs your entire media sales pipeline

CIPHER CRM brings every advertiser pitch, campaign brief, sponsor deal, retainer date and client invoice into one place, so your agency team stops juggling spreadsheets, email threads and WhatsApp to keep business moving.

Built for Indian digital agencies, advertising firms, production houses and publishers, it turns scattered briefs and outbound pitches into a clean, stage-by-stage pipeline. When one account manager moves a deal, everyone else sees it change on their screen.

With INR invoices that carry GST on each line, flat pricing and free data migration, CIPHER CRM is an India-first choice for agencies tired of global tools that were never designed for how media sales works here.

  • 4.8/5 Average rating
  • 2018 Founded in India
  • 192+ Businesses live
Success story

How a Media business grew with CIPHER CRM

The client

A growing Media business in India, running on spreadsheets and WhatsApp across a small team.

Before CIPHER CRM

The challenge

Enquiries were scattered across phones and chats, follow-ups were missed, and the owner had no clear view of the pipeline, payments, or team performance.

With CIPHER CRM

The solution

They moved to CIPHER CRM with free data migration - every enquiry in one list, follow-up reminders with a name and a date, branded quotations, and invoices that show what is paid and what is overdue.

The result

Within weeks, follow-ups stopped slipping and the team responded noticeably faster - turning more of the same enquiries into paying customers.

Capabilities

Everything a media business needs to pitch, win, and retain clients

Ten ways CIPHER CRM helps Indian agencies, production houses, and publishers close more deals and grow retainer revenue.

Talk to a Media CRM Expert
CIPHER CRM media lead list showing advertiser briefs from web forms, calls and email
Enquiry capture

Media lead capture that catches every advertiser enquiry

Put an online enquiry form on your website so briefs land straight in the CRM, and add the calls, emails and referrals yourself in a few seconds. Every advertiser and sponsor enquiry sits in one shared list.

  • Website forms that drop briefs straight in as leads
  • Each form can set a default account manager
  • Source and full enquiry history on every lead
CIPHER CRM agency sales pipeline with brief, proposal, negotiation, and signed deal stages
Pitch pipeline

Pitch and proposal pipeline built for agency sales

Move every campaign brief through clear stages, from brief received to proposal sent to deal signed, with nothing left waiting at the wrong step.

  • Stages you name to match how your agency sells
  • A plain list, or a progress board where you drag deals forward
  • Deal value totals on every stage
CIPHER CRM advertiser list showing brand contacts, campaign history and invoices
Advertiser records

Advertiser and sponsor relationship management

Keep every advertiser, brand and sponsor in one searchable place, with the people you deal with, past campaigns, invoices and conversations on the same record your whole team can open.

  • Several contacts per brand, with one primary
  • Projects, proposals and invoices on the client record
  • Tags and search across the whole advertiser list
CIPHER CRM client documents tab showing retainer contracts with end dates
Retainer contracts

Retainer and contract renewal dates you can see

File each retainer contract in the client's Documents tab with its end date. Anything past due is flagged, and a reminder you set nudges the account manager well before the retainer lapses.

  • Contracts filed by type with an expiry date
  • Clear flags on anything past its date
  • A dated reminder for whoever owns the renewal
CIPHER CRM client record showing logged conversations and follow-up reminders for a media agency
Client servicing

Client servicing with every conversation on record

Log every brief discussion, approval call and status note against the client record, then put a name and a date on the next follow-up, so servicing never depends on what someone remembers or keeps on a personal phone.

  • Every follow-up logged with its outcome
  • Last contacted shown on each lead
  • One-click call, WhatsApp or email from the row
CIPHER CRM campaign billing screen with INR invoices and GST lines for a digital agency
Campaign billing

Campaign billing and retainer invoicing in rupees

Raise branded INR invoices for campaign fees, production charges and monthly retainers, with GST on each line. Record each payment as it comes in and the invoice status updates by itself.

  • INR invoices with GST for campaigns and retainers
  • Unpaid, Partially paid and Paid, with an Overdue flag
  • A payments ledger grouped by month for finance
CIPHER CRM campaign project board showing stages from client brief to creative delivery
Campaign projects

Campaign tracking from brief to final delivery

Open each signed campaign as a project with its own tasks for every deliverable and deadline, so account teams always know where each campaign stands and which invoice belongs to which job.

  • Campaign stages on a board, from brief to billing
  • A task with a due date for each deliverable
  • Proposals, estimates and invoices on the project
CIPHER CRM record with extra fields for an influencer handle, category and rate
Talent roster

Influencer and talent details, kept your way

Add your own fields for creators and production talent, like handle, category, rate and city, so the details your team needs sit on the record instead of a separate sheet.

  • Extra fields of any type, no coding
  • Dropdowns for category and platform
  • Rates saved as currency amounts
CIPHER CRM client portal showing a brand's campaigns, proposals and invoices
Client portal

A branded portal where clients see their work

Give each brand its own sign-in to a web portal with your logo. They see their campaigns, accept or decline proposals, open invoices and receipts, and message your team without a single email chain.

  • Your logo on the client sign-in, not ours
  • Clients accept or decline proposals online
  • Invoices, receipts and messages in one place
CIPHER CRM open in a phone browser as an account manager updates a campaign deal
Offline mode

Works in the browser, even on a weak signal

Your account managers open CIPHER CRM in the browser on any phone, tablet or laptop. On a shoot or in a basement studio with a weak signal, it keeps working and syncs the moment the connection is back.

  • Runs in any browser, nothing to install
  • Keeps working when the signal drops
  • Changes sync the moment you reconnect
Compare

CIPHER CRM vs spreadsheets vs a generic CRM

CriteriaCIPHER CRMSpreadsheetGeneric CRM
Lead capture Online enquiry forms, built in Copy-pasted by hand Manual or paid add-on
Follow-ups Reminders and follow-up tracking Memory & sticky notes Limited / extra cost
Conversation history Logged on the customer record Personal phones & chats Varies
Quotations & invoicing INR with GST on each line, built in Word / Excel templates Add-on or none
Media-specific workflow Configured for media None Generic template
Pricing model Flat, unlimited users Free but manual Per-user fees
Weak signal Keeps working offline, then syncs No Varies
India-based support Hindi & English, included None Overseas / ticket-only

Does CIPHER CRM work for Media businesses?

Short answer

Yes. CIPHER CRM is built for Media businesses in India and is used by 192+ companies across the country. It brings your enquiries, follow-ups, quotations, and payments into one place, with follow-up reminders and a CRM your team can open in the browser from anywhere.

In more detail

Pipelines, fields, and lead sources are configured for how media teams actually sell and serve customers - so you are not forced into a generic sales template.

How does a CRM help Media teams manage leads?

Short answer

A CRM keeps every media enquiry - from online enquiry forms, calls and walk-ins - in one list, gives each one an owner, and reminds them to follow up, so nothing slips through the cracks and owners see every lead's status update live as the team works.

In more detail

  • Online enquiry forms drop enquiries straight into your leads
  • Give every lead one or more owners
  • Set a reminder for each follow-up and get a nudge when it is due
  • See each lead's status and source update live

Which CRM is best for Media in India?

Short answer

For most Media businesses in India, CIPHER CRM is the strongest fit - it is India-first, ready for a weak signal, flat-priced with no per-user fees, and configured for media workflows. Always compare options against your own requirements first.

In more detail

CIPHER CRM: India-first, works on a weak signal, flat pricing, live in 1-3 days.

Can Media businesses use WhatsApp inside the CRM?

Short answer

Not as a built-in chat today. Every lead and contact row has a one-click WhatsApp button that opens the chat, and media teams log each conversation as a follow-up on the record, with a name and a date on the next step.

In more detail

Every promise and reply stays on the customer's record, so the full history is there for whoever picks up the phone next. A WhatsApp-style messaging tab is in development.

How much does a Media CRM cost?

Short answer

CIPHER CRM uses simple flat pricing with no per-user fees, so you can add your whole media team without the bill climbing. Exact pricing depends on your team size and needs and is shared on a quick demo call - call +91 97122 00017.

In more detail

Two plans - Flexi and Growth - both include unlimited staff and clients.

How do I get started with CIPHER CRM for Media?

Short answer

Getting started takes 1-3 days. Book a free demo and our India-based team configures your pipeline, imports your existing leads and customers for free, and trains your staff - so you go live ready to sell.

In more detail

No technical skills needed - setup and data migration are handled for you.

Success stories

Loved by Media businesses across India

Ad payments for our magazine's Puja special trickle in well past Kali Puja. My executives start their calls with the invoices marked Overdue.
Paromita Bose
Paromita Bose Deputy Manager, AdvertisingKolkata
For years our logo and packaging estimates went out as PDFs on WhatsApp, and when a client argued about revisions, a thumbs-up was all we had. Now clients accept an estimate online with the revision rounds spelled out.
Chintan Vyas
Chintan Vyas Studio Manager, SalesVadodara
A brand would ask for food creators in Pune who do Reels, and I would spend the evening digging through sheets and old chats. Each creator's record has our own fields for handle and rate, with tags for niche and city, so a shortlist starts with a filter.
Kashish Lalwani
Kashish Lalwani Talent Manager, CampaignsMumbai
I put off getting a CRM for ages because I was sure setting one up would eat my weekends, and weekends are when we record. CIPHER's team shifted our Excel sheet of podcast sponsors over at no cost, and we raised our first invoice from it on day three.
Nischal Hegde
Nischal Hegde Co-owner, ManagementBengaluru
My mornings went into client emails asking where a batch of blog posts had reached. These days each batch is a project they can see in our portal.
Lipsa Mohanty
Lipsa Mohanty Account Manager, OperationsBhubaneswar
Our development executive left halfway through a web series pitch to an OTT platform. Her call notes and the budget proposal were on the platform's record, and her replacement picked it up from where the last call ended.
Siddhant Mhatre
Siddhant Mhatre Vice President, ContentMumbai
We make explainers for studios in London and for brands in Hyderabad. The London studio sees its estimate in pounds, and local invoices stay in rupees with GST.
Mounika Yarlagadda
Mounika Yarlagadda Studio Head, ManagementHyderabad
TV channels often drop spots from a release order after we have already billed the client. The credit note is linked to that invoice, and it stays Open until we use it on next month's bill.
R. Senthilnathan
R. Senthilnathan Billing In-charge, FinanceChennai
Shooting a lakeside wedding is the easy part, and the album afterwards is where couples start calling. Each wedding is a project on the couple's record, and its album task has a checklist for selection, editing, design and printing, so I can answer them without ringing our editor.
Hemendra Paliwal
Hemendra Paliwal Client Coordinator, BookingsUdaipur

Built secure and reliable for your media business

Talk to a Media CRM Expert

HTTPS in transit

Client data, campaign details and financial records travel over an encrypted HTTPS connection.

99.9% uptime

Your pipeline and invoices are there when a client calls, with 99.9% uptime.

Roles and access

Choose what each job role can see and change, and let account managers edit only their own clients and deals.

Regular backups

Regular backups keep your entire client and campaign history safe and recoverable.

Buyer's guide

How to choose a CRM for your Media business

Evaluate any Media CRM against these criteria - CIPHER CRM is built to meet each one.

  1. India-first, not translated

    Choose a CRM built for how Indian media teams actually work - with rupee billing and GST on every line built in, not added on later.

  2. Flat, transparent pricing

    Avoid per-user fees that punish you for growing. Flat pricing lets you add your whole team for one predictable cost.

  3. Fast onboarding & migration

    Look for free data migration and go-live in days, not months, so you see value almost immediately.

  4. Ready for field teams

    Your media team works on the move, so make sure the CRM opens on any phone and keeps working when the signal drops, instead of losing what they typed.

  5. Built for media workflows

    Generic CRMs make you build everything from scratch. Pick one already configured for media pipelines and stages.

  6. Local, India-based support

    Choose a partner with India-based support in Hindi and English who understands your business and your timezone.

  7. Secure & compliant data handling

    Confirm encryption in transit, access by job role, regular backups, and sensible data handling before trusting a CRM with customer data.

See how CIPHER CRM answers all 7 on your own data.

Book a demo
Glossary

Media CRM terms explained

  • Pipeline

    The stages a media deal moves through - from new enquiry to quotation to won - so you always know where every opportunity stands.

  • Lead source

    Where a media enquiry came from - an online enquiry form, a referral, a walk-in - so you can see which channels bring the leads worth chasing.

  • Follow-up cadence

    The planned schedule of calls, messages, and reminders that keeps every media lead warm until they decide.

  • Quotation

    A priced offer sent to a customer; in CIPHER CRM it is built from your saved price list and tracked until the customer accepts or declines it.

  • Customer 360

    A single view of everything about a customer - enquiries, deals, quotes, payments, and conversations - in one place.

  • Sales funnel

    The journey from many enquiries at the top to fewer won customers at the bottom, showing where media deals drop off.

Still thinking it over?

Media CRM - frequently asked questions

The things Indian business owners ask us most, answered straight.

99% uptime guaranteeISO 27001 certified company24/7 response supportGDPR approvedSSL encrypted 2024
What is the best CRM for media and ad agencies in India?

For most media and ad agencies in India, CIPHER CRM is a strong fit. It is India-first and works in any browser, capturing enquiries and pitches, building proposals, tracking the deal pipeline and keeping retainer dates in one place, flat-priced and live in 1-3 days. It is used by 192+ businesses across India, rated 4.8/5. Compare it against your own workflow before deciding.

How do ad agencies manage client retainers?

In CIPHER CRM you file each client retainer in their Documents tab with its end date, and set a reminder for the account manager well before it ends, with the client history on hand. It also captures new pitches and follow-ups, so the agency renews existing clients and wins new ones from the same screen.

How much does a Media CRM cost in India?

CIPHER CRM uses flat pricing with no per-user fees, so an agency or studio can add its whole team for one predictable cost. Every plan includes every feature, from proposals to invoicing to the client portal. Exact pricing depends on your size and needs, so call +91 97122 00017 for a quote and a free demo.

Can my team WhatsApp clients from Media CRM?

Yes, in one click. Every lead and contact row has a WhatsApp button that opens a chat with that person, next to call and email. A WhatsApp-style messaging tab inside the CRM is in development. Today your team logs each client conversation against the record and puts a name and a date on the next follow-up, so nothing lives on a personal phone.

Is there a Media CRM with GST billing?

Yes. CIPHER CRM invoices are in INR with GST on each line, and you can add more than one tax per line and print the client's tax number. An agency can raise proposals and retainer invoices and record payments without a separate tool.

Is CIPHER CRM suitable for media and advertising agencies in India?

Yes. CIPHER CRM is trusted by 192+ media businesses across India, including digital agencies in Mumbai and Bengaluru, advertising firms in Delhi and Hyderabad, production houses in Chennai and Pune, and publishing companies in Kolkata and Ahmedabad. It is built for media sales work covering advertiser pitches, campaign deals, sponsor records, retainer billing, and client servicing - all in one system.

How does CIPHER CRM help manage advertiser pitches and proposals?

CIPHER CRM gives your team a pitch pipeline where every advertiser brief moves through clear stages from brief received to proposal sent to contract signed. You share each proposal as a link the client can open, download and accept or decline online, set a follow-up reminder on each one, and see the total deal value at every stage without chasing your account managers for updates.

Can CIPHER CRM track retainer renewals and contract expiry for media clients?

Yes. You file each retainer contract in the client's Documents tab with its end date, and anything past due is flagged. Add a reminder with a date so the account manager starts the renewal conversation well before the retainer lapses. Reminders also show on the calendar, so upcoming renewals are easy to spot.

Does CIPHER CRM support GST invoicing for campaign fees and retainer billing?

Yes. CIPHER CRM lets you raise branded INR invoices with GST on each line for campaign management fees, production charges and monthly retainer amounts. Each invoice shows Unpaid, Partially paid or Paid as you record payments, with a separate Overdue flag, so your finance team is not tracking every payment across email and WhatsApp.

How do account managers stay in touch with clients inside CIPHER CRM?

They call, WhatsApp or email a client in one click from the lead or contact row, then log the outcome as a follow-up so the next person sees it. Clients can also message your team from the branded client portal. A WhatsApp-style messaging tab is in development. Nothing is lost when a team member changes or goes on leave.

Can production houses and influencer marketing agencies use CIPHER CRM?

Yes. Production houses use CIPHER CRM to track briefs, project stages, creative deliverables, and final billing. Influencer marketing agencies keep creator details in extra fields, run each brand campaign as a project, track tasks, and invoice brands. You can rename sections and add your own fields and pipeline stages to fit your model.

How long does it take to set up CIPHER CRM for a media agency?

Most media teams go live in 1 to 3 days. Setup includes free migration of your existing client data from spreadsheets or other CRMs, setting up your pitch pipeline stages and invoice templates, and team onboarding in Hindi and English. There are no setup fees and no long-term contract lock-ins required to get started.

How much does CIPHER CRM cost for a media or advertising agency?

CIPHER CRM uses flat pricing with no per-user fees, which keeps it affordable as your team grows. Every plan includes every feature, and you choose to pay quarterly or yearly. Contact +91 97122 00017 to get a custom quote and a free live demo tailored to your agency, production house, or publishing business.

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