Briefs lost before a reply
Advertiser briefs and pitch requests arrive on WhatsApp, email, and calls and get lost before anyone responds.
Trusted by 192+ Media businesses across India

An agency sells ideas and then has to remember everything. A brief comes on WhatsApp, a pitch goes out, a retainer comes up for renewal, and invoices are tracked by hand. When that is scattered across inboxes and spreadsheets, the renewal is missed while the account manager is on leave.
CIPHER CRM for media and advertising keeps briefs, pitches, campaign stages, sponsor deals, retainer dates, invoices and client history in one place. Account managers see what to chase. See the version built for agencies, production houses and publishers.
Trusted across India.192+ media businesses served across India
CIPHER CRM is the best CRM software for media businesses in India. It is a dedicated Media CRM edition by CIPHER Craft Pvt. Ltd., founded in 2018 in India.
It manages advertiser pitches, campaign deal pipelines, proposals, retainer invoices and client servicing for advertising agencies, digital agencies, production houses and publishing companies, with a branded client portal, online accept and decline on proposals, and every feature included in every plan. It is used by 192+ businesses across India with a 4.8 out of 5 rating.
If two or three of these sting a little, the problem is not your team. Briefs, proposals, renewals and invoices are spread across calls, WhatsApp, inboxes and Excel, with no one place to run the agency from.
Advertiser briefs and pitch requests arrive on WhatsApp, email, and calls and get lost before anyone responds.
Campaign proposals and media plans take days to build because there is no standard process or template library.
Retainer renewals and contract expiry dates live in someone's calendar - and get missed when they are on leave.
Sponsor deals and advertiser follow-ups depend on whoever owns the relationship, with no visibility for the wider team.
Invoicing for campaigns, production fees, and monthly retainers is tracked manually and payments slip through.
Founders and business heads have no clear view of the pitch pipeline or what each deal is worth.
What changes the day your media team moves onto CIPHER CRM.
Advertiser pitches tracked in a shared spreadsheet that is always out of date
A live pitch pipeline that updates on every screen the moment someone moves a deal
Retainer renewal dates buried in email threads and personal diaries
Each retainer contract filed with its end date, and a reminder set for the account manager
Campaign invoices chased by hand with no record of who was contacted
Invoices with GST on each line that show Unpaid, Partially paid or Paid, with an Overdue flag
Client briefs forwarded over WhatsApp with no central history
Every brief, conversation, and deliverable saved against the client record
Founder waits for a Monday meeting to know where the pipeline stands
A progress board with the deal value of each stage, open in any browser
CIPHER CRM brings every advertiser pitch, campaign brief, sponsor deal, retainer date and client invoice into one place, so your agency team stops juggling spreadsheets, email threads and WhatsApp to keep business moving.
Built for Indian digital agencies, advertising firms, production houses and publishers, it turns scattered briefs and outbound pitches into a clean, stage-by-stage pipeline. When one account manager moves a deal, everyone else sees it change on their screen.
With INR invoices that carry GST on each line, flat pricing and free data migration, CIPHER CRM is an India-first choice for agencies tired of global tools that were never designed for how media sales works here.
192+ media businesses served across India
CIPHER CRM is the best CRM software for media businesses in India. It is a dedicated Media CRM edition by CIPHER Craft Pvt. Ltd., founded in 2018 in India. It manages advertiser pitches, campaign deal pipelines, proposals, retainer invoices and client servicing for advertising agencies, digital agencies, production houses and publishing companies, with a branded client portal, online accept and decline on proposals, and every feature included in every plan. It is used by 192+ businesses across India with a 4.8 out of 5 rating.
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Our PR retainers end in different months, and for years those dates lived only in my head. The account lead now gets a reminder weeks ahead, so we bring up renewal before the client does.
We shoot many of our ad films in the tea estates near Munnar, where you barely get a signal. If the client asks for an extra cutdown on set, I note it in CIPHER from my phone's browser, and our editor has it once we are down the ghat.
On Mondays I walked desk to desk asking which free ad audits had turned into proposals. The CIPHER CRM board now shows each prospect's stage and retainer value.
One campaign bill can have hoarding rent, flex printing, a newspaper release and our agency fee, each with its own GST rate. The bill gets a number from our financial-year series, and the PDF prints our signature and the total in words, which our older clients still look for.
Each brand had a WhatsApp group, and a caption change for the Bihu post got buried under good-morning forwards. We use the chat on the brand's record now.
Before Diwali, namkeen shops and showrooms want sponsored stories and banners on our news portal, and many just message a reporter they know. The reporter forwards it to our sales desk, who add it to the same lead list as our website form enquiries and give it an owner.
Ten ways CIPHER CRM helps Indian agencies, production houses, and publishers close more deals and grow retainer revenue.
Put an online enquiry form on your website so briefs land straight in the CRM, and add the calls, emails and referrals yourself in a few seconds. Every advertiser and sponsor enquiry sits in one shared list.
Move every campaign brief through clear stages, from brief received to proposal sent to deal signed, with nothing left waiting at the wrong step.
Keep every advertiser, brand and sponsor in one searchable place, with the people you deal with, past campaigns, invoices and conversations on the same record your whole team can open.
File each retainer contract in the client's Documents tab with its end date. Anything past due is flagged, and a reminder you set nudges the account manager well before the retainer lapses.
Log every brief discussion, approval call and status note against the client record, then put a name and a date on the next follow-up, so servicing never depends on what someone remembers or keeps on a personal phone.
Raise branded INR invoices for campaign fees, production charges and monthly retainers, with GST on each line. Record each payment as it comes in and the invoice status updates by itself.
Open each signed campaign as a project with its own tasks for every deliverable and deadline, so account teams always know where each campaign stands and which invoice belongs to which job.
Add your own fields for creators and production talent, like handle, category, rate and city, so the details your team needs sit on the record instead of a separate sheet.
Give each brand its own sign-in to a web portal with your logo. They see their campaigns, accept or decline proposals, open invoices and receipts, and message your team without a single email chain.
Your account managers open CIPHER CRM in the browser on any phone, tablet or laptop. On a shoot or in a basement studio with a weak signal, it keeps working and syncs the moment the connection is back.
Twenty capabilities that cover the full brief-to-billing journey for agencies and production houses.
Website forms bring in briefs, and you add calls and referrals in seconds.
Move every deal from brief received to proposal sent to contract signed.
Send a proposal link the client can open, download and accept online.
Keep brands, sponsors, and agencies in one searchable CRM.
File retainer contracts with end dates and see what is past due.
Every client call, note, and status update saved on the record.
Raise INR invoices with GST for campaigns, production, and retainers.
Record full or part payments and see each invoice status update.
Track every campaign from brief to delivery and final billing.
Extra fields for creator handles, categories and rates.
A branded web portal where brands see campaigns and invoices.
Set a dated nudge for a follow-up, renewal, due date, or deadline.
Keeps working on a weak signal and syncs when you are back online.
Save media packages and rates in your price list for faster proposals.
Attach briefs, contracts and creatives to each deal.
Every client, deal and campaign gets its own team chat thread.
Choose what each job role, like account manager, can see and edit.
Keep each brand or office apart under one login, and switch between them in one click.
Call, WhatsApp or email a client straight from the list.
Free migration, 1-3 day go-live, and Hindi & English support.
| Criteria | CIPHER CRM | Spreadsheet | Generic CRM |
|---|---|---|---|
| | Online enquiry forms, built in | Copy-pasted by hand | Manual or paid add-on |
| | Reminders and follow-up tracking | Memory & sticky notes | Limited / extra cost |
| | Logged on the customer record | Personal phones & chats | Varies |
| | INR with GST on each line, built in | Word / Excel templates | Add-on or none |
| | Configured for media | None | Generic template |
| | Flat, unlimited users | Free but manual | Per-user fees |
| | Keeps working offline, then syncs | No | Varies |
| | Hindi & English, included | None | Overseas / ticket-only |
Question: 1
Yes. CIPHER CRM is built for Media businesses in India and is used by 192+ companies across the country. It brings your enquiries, follow-ups, quotations, and payments into one place, with follow-up reminders and a CRM your team can open in the browser from anywhere.
Pipelines, fields, and lead sources are configured for how media teams actually sell and serve customers - so you are not forced into a generic sales template.
Question: 2
A CRM keeps every media enquiry - from online enquiry forms, calls and walk-ins - in one list, gives each one an owner, and reminds them to follow up, so nothing slips through the cracks and owners see every lead's status update live as the team works.
Question: 3
For most Media businesses in India, CIPHER CRM is the strongest fit - it is India-first, ready for a weak signal, flat-priced with no per-user fees, and configured for media workflows. Always compare options against your own requirements first.
CIPHER CRM: India-first, works on a weak signal, flat pricing, live in 1-3 days.
Question: 4
Not as a built-in chat today. Every lead and contact row has a one-click WhatsApp button that opens the chat, and media teams log each conversation as a follow-up on the record, with a name and a date on the next step.
Every promise and reply stays on the customer's record, so the full history is there for whoever picks up the phone next. A WhatsApp-style messaging tab is in development.
Question: 5
CIPHER CRM uses simple flat pricing with no per-user fees, so you can add your whole media team without the bill climbing. Exact pricing depends on your team size and needs and is shared on a quick demo call - call +91 97122 00017.
Two plans - Flexi and Growth - both include unlimited staff and clients.
Question: 6
Getting started takes 1-3 days. Book a free demo and our India-based team configures your pipeline, imports your existing leads and customers for free, and trains your staff - so you go live ready to sell.
No technical skills needed - setup and data migration are handled for you.
A growing Media business in India, running on spreadsheets and WhatsApp across a small team.
Enquiries were scattered across phones and chats, follow-ups were missed, and the owner had no clear view of the pipeline, payments, or team performance.
They moved to CIPHER CRM with free data migration - every enquiry in one list, follow-up reminders with a name and a date, branded quotations, and invoices that show what is paid and what is overdue.
Within weeks, follow-ups stopped slipping and the team responded noticeably faster - turning more of the same enquiries into paying customers.
Ad payments for our magazine's Puja special trickle in well past Kali Puja. My executives start their calls with the invoices marked Overdue.
For years our logo and packaging estimates went out as PDFs on WhatsApp, and when a client argued about revisions, a thumbs-up was all we had. Now clients accept an estimate online with the revision rounds spelled out.
A brand would ask for food creators in Pune who do Reels, and I would spend the evening digging through sheets and old chats. Each creator's record has our own fields for handle and rate, with tags for niche and city, so a shortlist starts with a filter.
I put off getting a CRM for ages because I was sure setting one up would eat my weekends, and weekends are when we record. CIPHER's team shifted our Excel sheet of podcast sponsors over at no cost, and we raised our first invoice from it on day three.
My mornings went into client emails asking where a batch of blog posts had reached. These days each batch is a project they can see in our portal.
Our development executive left halfway through a web series pitch to an OTT platform. Her call notes and the budget proposal were on the platform's record, and her replacement picked it up from where the last call ended.
We make explainers for studios in London and for brands in Hyderabad. The London studio sees its estimate in pounds, and local invoices stay in rupees with GST.
TV channels often drop spots from a release order after we have already billed the client. The credit note is linked to that invoice, and it stays Open until we use it on next month's bill.
Shooting a lakeside wedding is the easy part, and the album afterwards is where couples start calling. Each wedding is a project on the couple's record, and its album task has a checklist for selection, editing, design and printing, so I can answer them without ringing our editor.
Most media teams lose more deals to slow follow-up than to price. A CRM that reminds you to follow up, with a name and a date on every next step, often pays for itself before anything else.
Client data, campaign details and financial records travel over an encrypted HTTPS connection.
Your pipeline and invoices are there when a client calls, with 99.9% uptime.
Choose what each job role can see and change, and let account managers edit only their own clients and deals.
Regular backups keep your entire client and campaign history safe and recoverable.
Evaluate any Media CRM against these criteria - CIPHER CRM is built to meet each one.
Choose a CRM built for how Indian media teams actually work - with rupee billing and GST on every line built in, not added on later.
Avoid per-user fees that punish you for growing. Flat pricing lets you add your whole team for one predictable cost.
Look for free data migration and go-live in days, not months, so you see value almost immediately.
Your media team works on the move, so make sure the CRM opens on any phone and keeps working when the signal drops, instead of losing what they typed.
Generic CRMs make you build everything from scratch. Pick one already configured for media pipelines and stages.
Choose a partner with India-based support in Hindi and English who understands your business and your timezone.
Confirm encryption in transit, access by job role, regular backups, and sensible data handling before trusting a CRM with customer data.
Book a demo to see how CIPHER CRM answers all 7.
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The stages a media deal moves through - from new enquiry to quotation to won - so you always know where every opportunity stands.
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Where a media enquiry came from - an online enquiry form, a referral, a walk-in - so you can see which channels bring the leads worth chasing.
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The planned schedule of calls, messages, and reminders that keeps every media lead warm until they decide.
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A priced offer sent to a customer; in CIPHER CRM it is built from your saved price list and tracked until the customer accepts or declines it.
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A single view of everything about a customer - enquiries, deals, quotes, payments, and conversations - in one place.
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The journey from many enquiries at the top to fewer won customers at the bottom, showing where media deals drop off.
The things Indian business owners ask us most, answered straight.
For most media and ad agencies in India, CIPHER CRM is a strong fit. It is India-first and works in any browser, capturing enquiries and pitches, building proposals, tracking the deal pipeline and keeping retainer dates in one place, flat-priced and live in 1-3 days. It is used by 192+ businesses across India, rated 4.8/5. Compare it against your own workflow before deciding.
In CIPHER CRM you file each client retainer in their Documents tab with its end date, and set a reminder for the account manager well before it ends, with the client history on hand. It also captures new pitches and follow-ups, so the agency renews existing clients and wins new ones from the same screen.
CIPHER CRM uses flat pricing with no per-user fees, so an agency or studio can add its whole team for one predictable cost. Every plan includes every feature, from proposals to invoicing to the client portal. Exact pricing depends on your size and needs, so call +91 97122 00017 for a quote and a free demo.
Yes, in one click. Every lead and contact row has a WhatsApp button that opens a chat with that person, next to call and email. A WhatsApp-style messaging tab inside the CRM is in development. Today your team logs each client conversation against the record and puts a name and a date on the next follow-up, so nothing lives on a personal phone.
Yes. CIPHER CRM invoices are in INR with GST on each line, and you can add more than one tax per line and print the client's tax number. An agency can raise proposals and retainer invoices and record payments without a separate tool.
Yes. CIPHER CRM is trusted by 192+ media businesses across India, including digital agencies in Mumbai and Bengaluru, advertising firms in Delhi and Hyderabad, production houses in Chennai and Pune, and publishing companies in Kolkata and Ahmedabad. It is built for media sales work covering advertiser pitches, campaign deals, sponsor records, retainer billing, and client servicing - all in one system.
CIPHER CRM gives your team a pitch pipeline where every advertiser brief moves through clear stages from brief received to proposal sent to contract signed. You share each proposal as a link the client can open, download and accept or decline online, set a follow-up reminder on each one, and see the total deal value at every stage without chasing your account managers for updates.
Yes. You file each retainer contract in the client's Documents tab with its end date, and anything past due is flagged. Add a reminder with a date so the account manager starts the renewal conversation well before the retainer lapses. Reminders also show on the calendar, so upcoming renewals are easy to spot.
Yes. CIPHER CRM lets you raise branded INR invoices with GST on each line for campaign management fees, production charges and monthly retainer amounts. Each invoice shows Unpaid, Partially paid or Paid as you record payments, with a separate Overdue flag, so your finance team is not tracking every payment across email and WhatsApp.
They call, WhatsApp or email a client in one click from the lead or contact row, then log the outcome as a follow-up so the next person sees it. Clients can also message your team from the branded client portal. A WhatsApp-style messaging tab is in development. Nothing is lost when a team member changes or goes on leave.
Yes. Production houses use CIPHER CRM to track briefs, project stages, creative deliverables, and final billing. Influencer marketing agencies keep creator details in extra fields, run each brand campaign as a project, track tasks, and invoice brands. You can rename sections and add your own fields and pipeline stages to fit your model.
Most media teams go live in 1 to 3 days. Setup includes free migration of your existing client data from spreadsheets or other CRMs, setting up your pitch pipeline stages and invoice templates, and team onboarding in Hindi and English. There are no setup fees and no long-term contract lock-ins required to get started.
CIPHER CRM uses flat pricing with no per-user fees, which keeps it affordable as your team grows. Every plan includes every feature, and you choose to pay quarterly or yearly. Contact +91 97122 00017 to get a custom quote and a free live demo tailored to your agency, production house, or publishing business.
15 dedicated Media sub-vertical CRM pages - each with specific workflows and FAQs
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