Test-drive enquiry goes cold
A test-drive enquiry comes in on a call, and by evening nobody has followed up.
Trusted by 192+ Automotive businesses across India

A dealership sells twice: once when the customer picks the car, and again at every service, renewal or exchange. Enquiries land at the front desk, on advisors' phones and off portal ads, while service dates sit in a spreadsheet. When those lists do not talk, follow-ups never get made.
CIPHER CRM for automotive puts enquiries, test drives, job cards, renewals and customer history on one screen. Advisors see who to call today and the workshop sees what is due. Tell us whether you sell cars, two-wheelers or EVs and we will show you your version.
Trusted across India.192+ businesses served across 31 industries in India
CIPHER CRM is a dedicated automotive CRM edition by CIPHER Craft Pvt. Ltd., founded in 2018 in India.
It is made for Indian car dealerships, two-wheeler showrooms, auto repair workshops, spare-parts dealers and EV dealers. It captures enquiries from online enquiry forms and logs walk-ins and calls in seconds, puts test drives on a shared calendar, moves each deal from enquiry through booking, finance, PDI and delivery on a progress board with deal values, runs service jobs as tasks with checklists, and keeps insurance and RC papers with expiry dates on the customer record. Reminders tell your team when a service or renewal call is due, and when a sales advisor leaves, the enquiry history and customers stay with the dealership.
Pricing is flat, with unlimited staff and every feature included, invoices carry GST on each line, and most teams go live in 1 to 3 days with free data migration and Hindi and English support. It is used by 192+ businesses across 31 industries in India with a 4.8 out of 5 rating.
If two or three of these sting a little, the problem is not your advisors. Enquiries, test drives, service reminders and renewals are spread across calls, WhatsApp and Excel lists, with no one place to run the dealership from.
A test-drive enquiry comes in on a call, and by evening nobody has followed up.
An advisor forgets to call a hot lead back after the showroom visit, and the deal goes down the road.
Service reminders are called by hand from an Excel list, so half of them never get made.
Nobody can say which car is sold, which is under PDI, and which is waiting for delivery.
A customer's insurance renews next month, and a broker gets to them before your team does.
The owner has to ring around to learn today's enquiries, the test drives booked, or the jobs in the service bay.
Two weeks in, this is the difference your team feels.
Test-drive leads scribbled in a register and forgotten.
Every test drive on the calendar, with a follow-up reminder for the advisor.
Service reminders called by hand from a list, half of them missed.
A reminder tells the right person which service calls are due today.
Insurance renewal dates on sticky notes and Excel.
Policy papers filed with an expiry date, flagged the moment they run out.
Enquiry history walks out when an advisor leaves.
Every enquiry, test drive and note stays with the dealership.
Owner finds out what is open only by calling each advisor.
Deal values on every stage of the pipeline, updating as your team works.
Think about where your business actually lives right now. Some enquiries are in a register at the front desk. Some on the advisors' phones. Service due dates are in an Excel list, insurance renewals on sticky notes, and which car is under PDI is in somebody's head. That is a lot to hold together on a busy weekend.
CIPHER CRM brings it together. Enquiries, test drives, the sales pipeline, service jobs, spare-parts rates and renewal dates, all on one screen made for Indian car and two-wheeler dealers, workshops and EV showrooms. You open it once and you know exactly where every buyer and every vehicle stands.
192+ businesses served across 31 industries in India
CIPHER CRM is a dedicated automotive CRM edition by CIPHER Craft Pvt. Ltd., founded in 2018 in India. It is made for Indian car dealerships, two-wheeler showrooms, auto repair workshops, spare-parts dealers and EV dealers. It captures enquiries from online enquiry forms and logs walk-ins and calls in seconds, puts test drives on a shared calendar, moves each deal from enquiry through booking, finance, PDI and delivery on a progress board with deal values, runs service jobs as tasks with checklists, and keeps insurance and RC papers with expiry dates on the customer record. Reminders tell your team when a service or renewal call is due, and when a sales advisor leaves, the enquiry history and customers stay with the dealership. Pricing is flat, with unlimited staff and every feature included, invoices carry GST on each line, and most teams go live in 1 to 3 days with free data migration and Hindi and English support. It is used by 192+ businesses across 31 industries in India with a 4.8 out of 5 rating.
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The stages were already there the day we opened CIPHER CRM: enquiry, test drive, booking, finance, PDI, delivery. On Saturday evening I look at the board and see the deal value in each stage without ringing every advisor.
Every car gets a job card with a checklist for oil, filters and brakes. If one mechanic goes home early, the next one sees what is pending.
A motor renewal usually goes to whoever calls first. Each policy sits on the customer record with a reminder a few weeks before expiry and a name on it, so my team calls before another agent does and the customer does not lose his NCB to a lapse.
When a sales executive left just before Sankranti, his test-ride enquiries and bookings were still in CIPHER. I handed them over the same morning.
A lot of our breakdown calls come from the hill road up to Darjeeling, where the signal keeps dropping. Our tow truck drivers still update the job in the phone's browser, and it catches up on its own once they are back in range, so the control room sees it.
Test-ride requests from our website form land on the lead list by themselves, and whoever takes a call or a WhatsApp message types it into the same list. Each enquiry has an owner, and a buyer asking about range and home charging hears back from that same person every time.
Ten things CIPHER CRM quietly handles for Indian dealers, workshops and auto service teams, every day.
Website enquiries land on their own through an online enquiry form. Walk-ins, calls and portal leads go in by hand in a few seconds. Each lead carries the model, budget and advisor, so nobody has to ask which advisor was handling that customer.
Book the test drive as a dated task linked to the lead, and it shows on the shared calendar in month or week view. Add a reminder for the advisor after the drive, so every warm lead gets a call back, not just the ones someone happens to remember.
Enquiry, test drive, quotation, booking, finance, PDI, delivery. Every deal moves through stages you set, on a list or a drag-and-drop board, so nothing falls through and the manager always knows what needs a nudge and what is close.
Open a job card as a task linked to the customer, assign it to a technician, and move it across the board to done. A checklist on the job lists every item on the service, so the next person on the floor knows exactly what is left.
Set a reminder on the customer record for the next service or the policy renewal, with a date and an owner. When it is due, your after-sales person gets the nudge and makes the call, so the renewal stays with you instead of a broker.
Keep every part in the price list with its part number, rate, unit and tax, sorted into groups by make or category. Log a parts enquiry against the customer and pick items straight into the quote. Your counter staff stop hunting for prices and spend the time closing the sale.
Turn on a public link for the service job and send it to the owner. They open it without a login and see the job status and its checklist, so fewer people ring the front desk to ask if the car is ready. Switch the link off once the car is out.
Raise the proforma, the sale invoice and the service bill in INR with GST on each line. Add an extra field for the finance application and loan status on the deal, and watch each invoice move from Unpaid to Paid as money comes in. No switching between apps to know where the money is.
Every customer, their vehicles in extra fields, service jobs, invoices and every conversation, in one searchable record the whole team shares. Insurance and RC papers sit in the Documents tab with expiry dates. An advisor leaves, and the history stays.
Sales advisors on the showroom floor and service advisors in the bay open CIPHER CRM in the browser on any phone or tablet. An enquiry gets logged on the spot, a job gets updated. If the signal in the workshop drops, it keeps working and syncs when it is back.
Twenty things that cover both sides of the business, selling the vehicle and keeping the customer.
Leads from online enquiry forms land on their own, walk-ins and calls in seconds.
Every test drive on one shared month and week calendar.
Deals through enquiry, test drive, booking, PDI and delivery.
Jobs as tasks, technicians assigned, status on a board.
A nudge to your team when a service call is due.
Policy and RC documents with expiry dates on the record.
Call, WhatsApp or email a customer straight from the row.
Vehicle and service bills in INR with GST on each line.
Part numbers, rates and taxes saved for quick quotes.
One record per customer with jobs, bills and documents.
Keeps working on a weak signal in the bay and syncs later.
A PDF receipt for every UPI, cash or cheque payment.
Every service item ticked off on the job, with progress shown.
Vehicle no., model, finance status - whatever you track.
On-road price quotes the buyer accepts from a link.
Decide what each job role, from advisor to manager, can see.
Sales, service and parts teams, each with their own access.
Group past buyers for exchange and new-launch calls.
Fleet and corporate clients see their invoices and jobs online.
Free migration, setup and help in Hindi & English.
| Criteria | CIPHER CRM | Spreadsheet | Generic CRM |
|---|---|---|---|
| | Online enquiry forms, built in | Copy-pasted by hand | Manual or paid add-on |
| | Reminders and follow-up tracking | Memory & sticky notes | Limited / extra cost |
| | Logged on the customer record | Personal phones & chats | Varies |
| | INR with GST on each line, built in | Word / Excel templates | Add-on or none |
| | Configured for automotive | None | Generic template |
| | Flat, unlimited users | Free but manual | Per-user fees |
| | Keeps working offline, then syncs | No | Varies |
| | Hindi & English, included | None | Overseas / ticket-only |
Question: 1
Yes. CIPHER CRM is built for Automotive businesses in India and is used by 192+ companies across the country. It brings your enquiries, follow-ups, quotations, and payments into one place, with follow-up reminders and a CRM your team can open in the browser from anywhere.
Pipelines, fields, and lead sources are configured for how automotive teams actually sell and serve customers - so you are not forced into a generic sales template.
Question: 2
A CRM keeps every automotive enquiry - from online enquiry forms, calls and walk-ins - in one list, gives each one an owner, and reminds them to follow up, so nothing slips through the cracks and owners see every lead's status update live as the team works.
Question: 3
For most Automotive businesses in India, CIPHER CRM is the strongest fit - it is India-first, ready for a weak signal, flat-priced with no per-user fees, and configured for automotive workflows. Always compare options against your own requirements first.
CIPHER CRM: India-first, works on a weak signal, flat pricing, live in 1-3 days.
Question: 4
Not as a built-in chat today. Every lead and contact row has a one-click WhatsApp button that opens the chat, and automotive teams log each conversation as a follow-up on the record, with a name and a date on the next step.
Every promise and reply stays on the customer's record, so the full history is there for whoever picks up the phone next. A WhatsApp-style messaging tab is in development.
Question: 5
CIPHER CRM uses simple flat pricing with no per-user fees, so you can add your whole automotive team without the bill climbing. Exact pricing depends on your team size and needs and is shared on a quick demo call - call +91 97122 00017.
Two plans - Flexi and Growth - both include unlimited staff and clients.
Question: 6
Getting started takes 1-3 days. Book a free demo and our India-based team configures your pipeline, imports your existing leads and customers for free, and trains your staff - so you go live ready to sell.
No technical skills needed - setup and data migration are handled for you.
A Gujarat car dealership with two showrooms and a service workshop, running enquiries in a paper register and calling service reminders off an Excel list.
Test-drive follow-ups depended on the advisor remembering, service reminders were called by hand and often missed, and when an advisor left, his enquiries went with him.
More walk-ins get a follow-up, the service bay stays busier, and the customer history stays with the dealership instead of leaving with an advisor.
Bills from our counter show the part number and GST on each line, and they follow our own series with the financial year in it. When a garage owner from Mayapuri comes back for a copy, I open his record and the PDF with our logo is right there.
Cement plants and poultry feed mills hire our lorries, and the balance freight after unloading always comes late. Each trip bill shows Paid, Partially Paid or Overdue, so I ring the right party before the month closes.
If a Creta owner wants alloys we have to order, we add a reminder on his record. The day they arrive, one tap opens his WhatsApp chat.
Each of our salesmen sees only his own enquiries in CIPHER, while I see every tipper and LCV deal across Raipur and Bilaspur. That list of transporters and mine contractors took us years to build, and it is no longer sitting on every salesman's phone.
Travel desks at our corporate clients have their own login for our branded portal, where they check the month's invoices and payments themselves.
Private bus owners send us their casings for retreading. If a retread gives trouble early, we raise a credit note against the owner's next bill or refund the money, and it stays on his record.
Our car loan files have custom fields for the bank and whether the file is at login, sanction or disbursal. When a showroom calls, I can tell them where it stands.
For our learners, two dates matter most: the learner's licence test and then the driving test at the RTO. We add both as tasks on each learner's record, so they show up on the calendar and my instructors plan the week's practice slots around whose test is close.
When our washers and detailers got their own logins, the flat price we pay CIPHER did not change. The detailer on a ceramic coating job updates it himself.
Most automotive teams lose more deals to slow follow-up than to price. A CRM that reminds you to follow up, with a name and a date on every next step, often pays for itself before anything else.
Customer, vehicle and service data travels locked with HTTPS between you and CIPHER CRM.
Built for 99.9% uptime, so the CRM is there whenever your team is.
Advisors, service managers and owners see only what they should, and repeated wrong passwords pause the sign-in for a short while.
Regular backups mean a slip or a mistake never costs you your customer and service records.
Evaluate any Automotive CRM against these criteria - CIPHER CRM is built to meet each one.
Choose a CRM built for how Indian automotive teams actually work - with rupee billing and GST on every line built in, not added on later.
Avoid per-user fees that punish you for growing. Flat pricing lets you add your whole team for one predictable cost.
Look for free data migration and go-live in days, not months, so you see value almost immediately.
Your automotive team works on the move, so make sure the CRM opens on any phone and keeps working when the signal drops, instead of losing what they typed.
Generic CRMs make you build everything from scratch. Pick one already configured for automotive pipelines and stages.
Choose a partner with India-based support in Hindi and English who understands your business and your timezone.
Confirm encryption in transit, access by job role, regular backups, and sensible data handling before trusting a CRM with customer data.
Book a demo to see how CIPHER CRM answers all 7.
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The stages a automotive deal moves through - from new enquiry to quotation to won - so you always know where every opportunity stands.
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Where a automotive enquiry came from - an online enquiry form, a referral, a walk-in - so you can see which channels bring the leads worth chasing.
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The planned schedule of calls, messages, and reminders that keeps every automotive lead warm until they decide.
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A priced offer sent to a customer; in CIPHER CRM it is built from your saved price list and tracked until the customer accepts or declines it.
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A single view of everything about a customer - enquiries, deals, quotes, payments, and conversations - in one place.
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The journey from many enquiries at the top to fewer won customers at the bottom, showing where automotive deals drop off.
The things Indian business owners ask us most, answered straight.
For most car dealerships and auto businesses in India, CIPHER CRM is a strong fit. It captures showroom and test-drive enquiries, logs follow-ups and tracks bookings in one place, and it runs in the browser on any device, even on a weak signal. It is flat-priced and live in 1-3 days, used by 192+ businesses across India and rated 4.8/5. Compare it against your own workflow before deciding.
CIPHER CRM puts every test-drive and showroom enquiry on one pipeline with a named sales exec. A reminder nudges that person when the follow-up is due and each call is logged with its outcome, so a lead is chased the same day instead of forgotten.
CIPHER CRM uses flat pricing with no per-user fees, so a automotive business can add its whole team for one predictable cost. Every plan includes every feature, from invoicing to job cards. Exact pricing depends on your size and needs, so call +91 97122 00017 for a quote and a free demo.
Your team can open a WhatsApp chat with one click from any lead or contact row, and log the conversation on the record. A WhatsApp-style messaging tab is in development. Today your team logs each call and chat as a follow-up, and a reminder with a name and a date makes sure the next call happens.
Yes. Every CIPHER CRM plan includes quotations and invoices in INR with GST and other taxes on each line, so a automotive business can raise bills and record payments without a separate tool. 192+ businesses across India run CIPHER CRM across 31 industries, with a 4.8/5 average rating.
Yes. It is used by 192+ businesses across India and 31 industries, automotive among them, with dealers and workshops in Ahmedabad, Mumbai, Delhi, Bengaluru, Pune, Chennai and Hyderabad. It is made for car and two-wheeler dealers, service workshops, spare-parts dealers and EV showrooms, and it holds your enquiries, test drives, sales pipeline, service jobs and renewals in one place.
Website enquiries land in the pipeline on their own, and calls and walk-ins take seconds to add. An advisor books the test drive on the shared calendar and sets a reminder for the follow-up after the drive, so no hot lead is forgotten no matter how many enquiries come in.
Yes. You set a reminder on the customer record for each service due or renewal, with a date and an owner, and that person gets a notification when it is due. Insurance and RC papers can sit in the Documents tab with expiry dates, flagged once they run out, so your after-sales team calls before a broker does.
Yes. It is used by two-wheeler dealers, multi-brand workshops and single-bay garages across India. Service jobs run as tasks with a technician, a checklist and a status board, and the owner can open a job status link without logging in, so paper registers go away and fewer service appointments slip.
Yes. Parts dealers keep a price list with part numbers, rates and taxes, log enquiries against the customer, and set reminders on outstanding orders. The customer record keeps every past quote and invoice, so counter staff spot repeat buyers among workshops and retail customers.
Yes. You can set up each showroom as a department and limit staff to their own work, while the owner sees every lead and deal across the group. If a branch runs as a separate business, you can run it as its own company under the same login, with its own data, and switch between them in one click.
Most auto teams are live in a few days, usually one to three. We move your data across from your registers, Excel files or old tool for free, set up your pipeline stages and job checklists, and train your team in Hindi and English. No setup fees, no long contracts.
Every plan includes every feature, and you choose to pay quarterly or yearly. Pricing is flat with no per-user fee, so your whole showroom and workshop team is covered. Call +91 97122 00017 for the exact price and a free demo.
15 dedicated Automotive sub-vertical CRM pages - each with specific workflows and FAQs
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