No retyping when you win
The details you collected while selling become the customer record, so the handover takes one click.
Lead conversion CRM: turn leads into customers in one click
When a lead says yes, one click makes them a customer, with contacts, address and assigned staff already in place. If their email matches an existing customer, you can join them into one instead of adding a copy.
Lead conversion in CIPHER CRM turns a lead who said yes into a customer in one click. First it looks for a customer with the same email, and lets you join the two into one or start a new customer.
Contacts, address and assigned staff move over, and the old lead files itself away in a Customer group, so nobody retypes details and your open leads stay easy to see. 192+ businesses run CIPHER CRM across 31 industries, with 92 built-in features, a 4.8/5 average rating and 99.9% uptime. Most teams are live in 1-3 days.
What you can do with turning leads into customers
When a lead says yes, one click adds them and their details to your customer list, with no retyping.
- Customer portal preview
One click from lead to customer
Convert from the lead itself, and the customer record is built from what the lead already holds.
- CRM email verification
A duplicate check by email
Before it creates anything, CIPHER CRM looks for a customer with the same email and offers to merge or create fresh.
- Contact management software
The people come with the deal
Every contact on the lead moves to the customer, so the buyer, the manager and the accounts person are all still there.
- Multi-currency CRM
The right currency from the first bill
The currency set on the lead becomes the customer currency, so the first proposal or invoice is already in the right one.
- Convert estimate to invoice
Proposals wait for the right record
Converting a proposal that went to a lead first prompts you to convert that lead, so the next document belongs to a customer.
- Lead management software
Won leads get out of the way
Converted leads file into a collapsed Customer group, so your open leads stay easy to see.
- Web to lead form
Online enquiry forms
Put a form on your website or share its link, and each enquiry comes in as a lead for the right staff member.
- Click to call CRM
One-click call and email
Reach any lead in one click from your list, without typing a number or opening their page.
- Customer management software
Customer management
Each customer gets one page with their contacts, projects, quotes, invoices and full history.
Why it's worth it
What turning leads into customers changes for your business
One record per buyer
The email check stops the same company from turning up twice in your customer list.
Correct first documents
Address and currency are already right when the first estimate or invoice goes out.
A lead list that stays honest
Won deals leave the working list, so what you see is what is still open.
4.8 Teams that switched to CIPHER CRM
Potato traders pay storage rent bit by bit as they lift their bags. The Overdue flag tells me which trader to call before his last bags go out.
Tanushree Mondal Office Manager, AccountsBardhaman - Agriculture
When a dealer sends back a faulty e-rickshaw battery, its value goes on a credit note in his name. He can adjust it against his next invoice.
Mridusmita Bora Office Manager, AccountsGuwahati - Energy
Each reefer load for the prawn processing plants needs the set temperature, vehicle number and seal number noted. We put a field for each of those on the load record, so when a plant rings, the office reads the details off the screen instead of phoning the driver.
Venkatapathi Raju Fleet Manager, OperationsBhimavaram - Logistics
Still thinking it over? Turning leads into customers - your questions answered
Still have a question? Book a demo and ask us while you see turning leads into customers working.
What does lead conversion mean in a CRM?
Lead conversion is turning a lead into a customer once they agree to buy. In CIPHER CRM it takes one click. The customer record is created from what the lead holds, a duplicate check runs by email, and the old lead files itself away from your open leads.
How do I convert a lead to a customer in CIPHER CRM?
Open the lead and click convert. CIPHER CRM checks for an existing customer with the same email address. If there is none, the customer is created straight away. If there is a match, you choose whether to merge into that customer or create a new one.
What happens if the customer already exists?
CIPHER CRM spots a possible duplicate by matching the email address and shows it to you before creating anything. You can merge the lead into the existing customer, or create a fresh customer if they are a different buyer. Nothing is merged without your choice.
What details carry across when I convert a lead?
The lead's contacts, address, currency and assignees all carry across to the customer. That means the people you dealt with, the address that prints on documents, the currency you quoted in and the teammates who own the account are all in place from the start.
Does the lead disappear after conversion?
No. The converted lead files itself into a collapsed Customer group in your lead list. It stays on record with its history, but it is tucked away so it does not clutter the leads your team is still working on each day.
Why am I asked to convert a lead before converting a proposal?
Estimates and invoices belong to customers. If a proposal was sent to a lead and you convert it into an estimate or invoice, CIPHER CRM first prompts you to convert that lead, so the new document lands on a proper customer record with the right details.
Can the currency change after a lead becomes a customer?
The lead's currency carries across on conversion and becomes the customer currency. You can still change it until the first sale document is created for that customer. After that the currency locks, so earlier proposals, invoices and credit notes keep adding up the way they did.
Explore more
Features that work with turning leads into customers
View all features
Client contacts
Keep several people for each client, mark the main one, and call any of them in one tap from your phone.
Bill in any currency
Set each customer's currency once, and every quote and bill you make for them uses it.
Turn quotes into invoices
Make the invoice from the quote your client said yes to, with items, taxes and terms already filled in.
Track every enquiry
Anyone who asks about buying becomes a lead, with contacts, status, follow-ups and files on one page.
Sales stages
See each lead under its step, like new, quoted or won, in a list or on a board where you drag it forward.
Follow-up tracking
Write down every call, visit and message and how it went, and see when each lead last heard from you.
Instant loading
Every screen opens at once, then checks for newer data, so a new payment or status change still shows.
Auto save
Every change is saved the moment you make it, so there is no Save button to press or forget.
Offline mode
Keeps showing the customers and tasks you opened when the internet drops, and updates itself when it returns.
See team edits live
When a teammate changes a lead, task or invoice, it shows on your screen at once, and you see who is online.
Search names and numbers
Find a customer, lead, task or invoice by typing a name, phone number, email or reference number.
Choose your language
Each person picks their own language for menus and buttons, with English and French available today.
Dark mode
Switch the whole app to dark colors, with every screen designed for it and no bright page left over.
Accessible for all staff
Staff who cannot see well or use a mouse can work on every screen by keyboard or with a read-aloud tool.
Step-by-step setup
Add your logo, company details and time zone in order, and every answer saves so you can finish later.
Setup for your trade
Pick your type of business at signup, and your enquiry stages, staff groups and document types come ready.
Run several companies
Keep each company's customers, bills and staff apart under one login, and switch between them in a click.
Two accounts, one browser
Stay signed in to two separate accounts, such as your own and a work account, and switch in one click.
User IDs for staff
Give each staff member a user ID and password to sign in with, so no one needs a work email.
Your own web address
Your team signs in at a web address with your company name in it, so they always know the page is yours.
Your logo on bills
Show your logo on your team's screen and on every quote and bill, with a picture of your signature on each.
Your name and photo
Choose how your team sees you, with a separate profile in each business you are part of.
Account security
Only you can change your password or login email, and a forgotten password resets with an emailed code.
Google sign-in
Use the Google account you already have to get in, or an email and password if you prefer.
Stop password guessing
Too many wrong passwords pause sign-in for a short while, with a countdown to the next try.
Sign out other devices
When you change your password, you can make every other phone and computer sign in again.
Customer groups
Sort customers into your own groups, like wholesale or retail, and see each group on its own.
Shipping addresses
Keep one billing address, plus a shipping address with its own name for each branch or warehouse.
Client projects
Keep each client job as a project, with its team, dates, tasks, files and bills in one place.
Team tasks
Give one piece of work to a teammate, set the due date and time, and connect it to the customer it is for.
Share tasks by link
Send a client or supplier a link to one task that opens with no sign-in, and turn the link off any time.
Proposals
Send a detailed offer with prices and terms, even to someone who has not bought yet, and get a reply online.
Estimates and quotes
Send a numbered price quote for goods or services, and let the customer accept it from a link.
Invoicing
Bill customers and see at a glance which invoices are paid, partly paid or overdue.
Credit notes
Record money you owe a customer after a return or overcharge, then take it off a bill or refund it.
Documents in one place
Keep every proposal, estimate, invoice, payment and expense in one place, and choose who can open each kind.
Quote builder
Add each item to a quote or bill from your product list or by hand, with its own price, discount and taxes.
Discount options
Give a discount before tax, after tax or on one item, the same way on quotes and invoices.
Saved text for quotes
Write your usual paragraphs once, then add them to any quote or bill in one click.
Your signature on bills
Add a picture of the company's or a staff member's signature to any quote or bill and its PDF.
Invoice and quote PDFs
Preview any quote or bill on screen, then download it to print or send, with the total in words.
Invoice numbering
Choose how the numbers on your invoices, estimates and credit notes look, and get warned before one repeats.
Let clients accept quotes
Send a private link, and your client reads the quote and says yes or no, with no login needed.
Track invoice payments
Record each payment on its invoice, whether it is the full amount or a part, and see what is still owed.
Payment options
List the ways customers can pay you, from cash to bank transfer, so each invoice tells them how to pay.
Payment receipts
Every payment you record gets its own PDF receipt that your team and your client can download.
Apply credit notes
Use a credit note from a return or overcharge to lower what a customer still owes on their invoices.
Track customer refunds
Record each amount you pay back to a customer, with a receipt, and never refund more than you owe.
Expense tracking
Record every business cost, like rent or transport, with its amount, date and tax, all in one place.
Expense categories
Sort costs into groups you name, describe and color, and switch off old ones without changing past costs.
Price list
Save each product or service with its price, unit and taxes once, then pick it on any quote or invoice.
Multiple taxes per item
Set each tax rate once, then use it on any item in a quote or invoice and on the expenses you pay.
Staff management
Keep each person's details, role and documents in one place, and turn off their login the day they leave.
Roles and access
Choose what each staff role can see, add, change or delete, from enquiries to invoices and settings.
Limit to own work
Let staff see everyone's customers and tasks but edit only their own, so nobody changes a colleague's work.
Custom access per person
Give one staff member more or less access than their teammates, while everyone else's access stays the same.
Team chat per customer
Every customer, lead, task and bill gets its own staff chat, and the messages stay saved on its page.
Team messages and groups
Message one person, or post in a group for a department, a job title or the whole company.
Customer support chat
Customers you give a login can ask about a bill or project, and never see your staff's own chat.
Notification bell
See when someone tags your name in a chat, gives you a task or changes something, and open it in one click.
Computer pop-up alerts
Alerts pop up on your computer even with the CRM closed, and each person picks which ones also come by email.
Calendar
Leads, task due dates, invoice dates and reminders laid out by month or week, filled in for you.
Reminders
A short note on any lead, customer, task or bill that alerts you or a colleague at the time you set.
Private notes
Notes on any customer, lead or staff member that teammates cannot see, and admins can read but not change.
File attachments
Photos and PDFs stay on each enquiry, customer and task, and open for a quick look without a download.
Track document expiry
Keep client and staff licenses and certificates with their expiry dates, and see which have run out.
Show documents to clients
Choose which contracts and certificates a client can see, and they open them with their own login.
Checklists
Break the work on an enquiry, customer or task into steps, and see at a glance how many are done.
Checklist templates
Write the first steps once for each place your enquiries come from, and every new one gets its own copy.
Customer portal
Your customers sign in on a page with your logo and find their own bills, quotes, files and messages.
Portal home screen
The first screen clients see shows what they owe, what they paid and what is waiting for their reply.
Portal work requests
Clients ask your team for new work from their portal and see how each of their projects is going.
Portal bills and quotes
Clients accept or turn down quotes and download their own bills, credit notes and receipts as PDFs.
Portal chat
Clients message your team from the portal, with one chat for support and one for each project.
Portal logins
Each person at a client company gets their own login, and your staff can create or reset it any time.
Menu and invoice settings
Hide what you never use, reorder the menu and set numbering and terms and conditions on quotes and invoices.
Rename any section
Change any section's name to the word your team uses, like Projects to Jobs, and see it on every screen.
Extra fields
Add a box for any detail you need on customers, leads or invoices, like a date, a photo or a drop-down list.
Extra info tabs
Add a tab to leads, staff, quotes or invoices to list every call or meeting, or to hold a page of details.
Tags
Put short labels on enquiries, customers, jobs, tasks, quotes and expenses, then see each group in one step.
Priority and pinning
Mark urgent enquiries high priority, and pin the customers and jobs you open daily to find them in one click.
Assign several people
Put two or more teammates on one enquiry, job or task, and each of them finds it in their own list.
Filter by date
See the enquiries, tasks, jobs and invoices from one day, month, year or range, the same way on every list.
Progress boards
See enquiries, jobs, tasks and quotes as cards in columns, one per step, or as a plain list in one click.
Activity history
See every change on an enquiry, customer, job, task or invoice, in order, noted for you automatically.
Customer and job numbers
Give each enquiry, customer, job and task its own short number that anyone can say, paste or search.
For your industry See turning leads into customers in your industry
Logistics & Transportation
Freight enquiries chased on time
Financial Services
KYC papers filed, expiry dates flagged
Education
Each admission enquiry followed up
Real Estate
Site visits to bookings, all tracked
Energy
Solar leads from site survey to install
Automotive
Showroom enquiries followed to delivery
Agriculture
Dealer quotes chased and dues noted
Hospitality
Banquet and group enquiries on track
Manufacturing
Quotes become invoices without retyping
Nonprofit
Donors and their follow-ups remembered
Consulting
Proposals sent, accepted and billed
Technology
Demo requests chased while still warm
Healthcare
Every patient call-back remembered
Ecommerce & Retail
Repeat buyers known by name and history
Legal
Matters, hearings and fees in one place
Media
Client briefs to paid invoices
Pharmaceuticals
Stockists and MRs on one system
Construction
Site progress and part payments in step
Insurance
Every renewal date on a reminder
Travel & Tourism
Trip quotes followed up until they book
Food & Beverage
Distributor bills and payments tracked
Event Management
Wedding enquiry to the big day, planned
Chemicals
Buyer quotes and unpaid dues followed up
Beauty & Wellness
Regulars called back for their next visit
Sports & Fitness
Membership renewals called in good time
Architecture & Design
Design stages and fees in view
Textile
Buyer enquiries turned into firm quotes
Veterinary
Pet visits and vaccine dates on record
HR Tech
Hiring mandates followed to closure
Facility Management
Service jobs and contracts in order
Security Services
Guard papers tracked to their expiry
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