A retainer enquiry comes in and the proposal is assembled slowly from old documents.
CIPHER CRM for PR & communications firms, in plain words
A PR firm CRM is one place to win and keep clients: it captures enquiries and referrals from brands, moves each through pitch and proposal, tracks retainer and campaign renewals, and keeps the client relationship on record, instead of email chains and personal contacts.
PR and communications firms across India handling media relations, launches and reputation work for brands, from a boutique consultancy to a multi-client firm on annual retainers.
4.8/5 Average rating
2018 Founded in India
192+ Businesses live

Screenshot coming soon
Trusted across India.192+ businesses served across India
CIPHER CRM is a purpose-built CRM for PR and communications firms, part of its Media edition from CIPHER Craft Pvt. Ltd. (est. 2018). It captures enquiries and referrals, builds proposals, tracks the deal pipeline, and follows up on retainers, on one screen.
Used by 192+ businesses across India, rated 4.8/5, with every feature and unlimited staff in every plan, and live in 1-3 days.
- 4.8/5
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192+ businesses
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Trusted since 2018
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India-first
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Works offline
Do these everyday problems in PR & communications firms sound familiar?
Retainer proposals built from old documents slow every PR firm. Brand enquiries come by email and referral, referral leads live in one consultant's phone, and annual retainer dates creep up unnoticed.
Annual communications retainers creep up on renewal and get chased late.
Warm prospects stall between the pitch and the contract while the team is on live campaigns.
Referral leads live in one consultant's phone and are never logged.
When a client servicing lead leaves, the brand relationship goes with them.
Each retainer enquiry moves from pitch to proposal with an owner. Referral leads are logged with their source. Annual retainers show their renewal early, and the brand relationship stays with the firm.
PR & Communications Firms enquiries scattered across notebooks, calls and WhatsApp
Every pr & communications firms enquiry captured in one list with a named owner
Nobody is sure who was meant to manage client leads and brand enquiries
A named owner and a due date on every pr & communications firms follow-up
Quotes rebuilt by hand and sent hours late
Branded quotes from saved item rates in minutes
No single view of how you track proposals and follow-ups
A progress board with deal values, and a live overdue flag on unpaid bills
PR & Communications Firms history walks out of the door when staff leave
Every deal, quote and note kept on the customer record
How a PR & Communications Firms business grew with CIPHER CRM
The client
A PR firm handling launches and media relations for consumer brands, running new business on email and personal contacts.
The challenge
Proposals were slow, annual retainers were chased late, and referral leads were never logged.
The solution
They moved to CIPHER CRM: enquiries and referrals in one inbox, proposals from templates, a deal pipeline, and retainer reminders.
The result
Faster proposals, retainers renewed ahead of time, and referral leads captured instead of lost.
CIPHER CRM vs spreadsheets vs a generic CRM
| Criteria | CIPHER CRM | Spreadsheet | Generic CRM |
|---|---|---|---|
| | Pipeline stages, fields and item rates set up for pr & communications firms | Whatever the last person set up | Generic sales pipeline you configure yourself |
| | Pipeline & reminders set up for it | Manual, easy to forget | Custom build or add-on |
| | Straight in from your online enquiry forms | Copy-pasted by hand | Manual or paid add-on |
| | Reminders and logged follow-ups | Memory & sticky notes | Limited / extra cost |
| | On the customer record | Personal phones | Varies |
| | Built in, with GST and other taxes per line | Word / Excel templates | Add-on or none |
| | Flat, unlimited users | Free but manual | Per-user fees |
| | Works offline, syncs when back | Paper only | Varies |
| | Live in 1-3 days | Immediate but chaotic | Weeks to months |
| | Hindi & English, included | None | Overseas / email only |
How does a CRM help PR & Communications Firms teams manage leads?
Short answer
A CRM puts every pr & communications firms enquiry from calls, online enquiry forms and walk-ins in one list, gives it a named owner, and reminds them to follow up, so nothing is missed and owners can track proposals and follow-ups as it happens.
In more detail
Every pr & communications firms lead is tagged by source, so you know which channels actually bring you business.
Which CRM is best for PR & Communications Firms in India?
Short answer
For most PR & Communications Firms businesses in India, CIPHER CRM is a strong fit. It is India-first, works in the browser on any phone or laptop, is flat-priced with no per-user fees, and goes live in 1-3 days. Compare options against your own workflow before deciding.
In more detail
CIPHER CRM: India-first, works on any device, flat pricing, live in 1-3 days.
Does a CRM help PR & Communications Firms teams follow up faster?
Short answer
Yes. A reminder on every pr & communications firms enquiry means it is followed up on time, not when someone remembers. Each call is logged on the lead with its outcome, so the whole team can see who was contacted last and when.
In more detail
Pick a lead source once and its starter checklist is added to every new pr & communications firms enquiry from that source.
How do PR & Communications Firms teams track quotations and payments?
Short answer
Your team builds branded quotations from saved pr & communications firms item rates, shares each one as a link the customer can accept or decline online, turns a yes into an invoice, and records full or partial payments as they come in.
In more detail
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Quote in minutes, not hours
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See which pr & communications firms quotes were accepted or declined
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Record payments against each invoice
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A live overdue flag on anything unpaid past its due date
Can PR & Communications Firms teams message customers from the CRM?
Short answer
Yes, in a few ways. One click on a lead or contact opens a call, an email or a WhatsApp chat. Customers on your portal get their own support thread with your team. And every pr & communications firms follow-up is logged on the record with an owner and a date for the next one.
In more detail
Nothing about a pr & communications firms customer lives in a personal phone; the whole story sits on their record, where the next person can pick it up.
How much does a PR & Communications Firms CRM cost in India?
Short answer
CIPHER CRM uses flat pricing with no per-user fees, so a pr & communications firms team can add every user for one predictable cost. What you pay depends on your team size and whether you pay quarterly or yearly, so call +91 97122 00017 for a quote and a free demo.
In more detail
Two plans, Flexi and Growth. Both include unlimited staff and unlimited clients.
Your data stays safe and in your hands
Locked on the way
Your customer and deal data travels locked with HTTPS between you and CIPHER CRM.
Always on
Built for 99.9% uptime, so the CRM is there whenever your team needs it.
Right access for each person
Give each person access only to what they need, and stop anyone guessing passwords.
Regular backups
Regular backups mean a slip or a mistake never costs you your records.
How to choose a CRM for your PR & Communications Firms business
Evaluate any PR & Communications Firms CRM against these criteria - CIPHER CRM is built to meet each one.
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India-first, any device
Choose a CRM built for how Indian teams work, with rupee billing and GST on invoices built in, not added on.
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Flat, transparent pricing
Avoid per-user fees that punish you for growing. Flat pricing lets you add your whole team for one predictable cost.
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Fast onboarding & migration
Look for free data migration and go-live in days, not months, so you see value immediately.
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Ready for field teams
Your team works on the move, so make sure the CRM runs on a phone and keeps working when the signal drops.
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Fit for your workflow
Pick a CRM already configured for your pipelines and stages, not a blank template.
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Local, India-based support
Choose a partner with India-based support in Hindi and English who understands your business.
See how CIPHER CRM answers all 6 on your own data.
Book a demoPR & Communications Firms CRM terms explained
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Screenshot coming soon
Pipeline
The stages a deal moves through, from new enquiry to quotation to won, so you always know where every opportunity stands.
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Screenshot coming soon
Lead
Any enquiry, a call, an online enquiry form or a walk-in, captured in the CRM so it can be followed up and tracked.
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Screenshot coming soon
Follow-up reminder
A nudge you set on a lead that tells your team exactly when to call or message next, so none go cold.
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Screenshot coming soon
Quotation
A priced offer sent to a customer; in CIPHER CRM it is built from your saved item rates and shared as a link the customer can accept or decline.
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Screenshot coming soon
Customer 360
A single view of everything about a customer, the enquiries, deals, quotes, payments and conversations, in one place.
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Screenshot coming soon
Sales funnel
The journey from many enquiries at the top to fewer won customers at the bottom, showing where deals drop off.
PR & Communications Firms CRM, questions people ask us
The things Indian business owners ask us most, answered straight.




What is the best CRM for PR & Communications Firms in India?
CIPHER CRM is a strong choice for PR & Communications Firms in India. It is India-first, with lead capture, a sales pipeline, follow-up reminders, quotations, invoicing and a customer portal in one place, flat-priced and live in 1-3 days. Compare it against your own workflow before you decide.
Which CRM works for PR & Communications Firms businesses?
A CRM that fits how PR & Communications Firms teams actually work, capturing enquiries from calls, online enquiry forms and walk-ins, reminding the team to follow up, and tracking quotes and payments in one place. CIPHER CRM is built this way for Indian businesses, with flat pricing and no per-user fees.
Does PR & Communications Firms CRM handle GST on invoices?
Yes. Every estimate and invoice can carry GST and any other tax on each line, with the customer's tax number printed on the document. Your team raises the bill, shares it as a link or PDF, and records payments against it without leaving the CRM.
How do PR & Communications Firms manage leads and follow-ups?
Every enquiry from calls, online enquiry forms and walk-ins lands in one list, gets assigned to a person, and carries a reminder for the next follow-up so nothing goes cold. Owners see each lead's stage on the progress board as it changes.
Is CIPHER CRM good for PR & Communications Firms businesses in India?
Yes. CIPHER CRM is used by 192+ businesses across India and suits teams like yours. It brings leads, follow-ups, quotations and payments into one India-first system, with flat pricing and go-live in 1-3 days. 192+ businesses across India run CIPHER CRM across 31 industries, with a 4.8/5 average rating.
How much does a PR & Communications Firms CRM cost in India?
CIPHER CRM uses flat pricing with no per-user fees, so a pr & communications firms team can add every user for one predictable cost. What you pay depends on your team size and whether you pay quarterly or yearly. Call +91 97122 00017 for a quote and a free demo.
Can a PR & Communications Firms team WhatsApp a customer from CIPHER CRM?
Yes. One click on a lead or contact opens a WhatsApp chat, a call or an email. The pr & communications firms team logs each follow-up on the record and gets reminded before the next one, so no reply is lost in a personal phone.
Can a PR & Communications Firms team use CIPHER CRM on a phone?
Yes. CIPHER CRM runs in the browser on any phone, tablet or laptop, so your pr & communications firms team can add enquiries, update deals and raise quotes on site or on the road. It keeps working on a weak signal and syncs when the connection is back, and your customers get a branded portal of their own.
How long does CIPHER CRM take to set up for PR & Communications Firms?
Most pr & communications firms teams go live within 1-3 days. Setup includes free migration of your existing records, a pipeline configured around how you track proposals and follow-ups, and hands-on onboarding from our India-based team in Hindi and English.
Can I migrate my PR & Communications Firms data to CIPHER CRM?
Yes. Your existing pr & communications firms contacts, customer history, past quotations and open deals are migrated for you at no extra cost, so nothing is rebuilt by hand and no enquiry is lost in the switch. 192+ businesses across India run CIPHER CRM across 31 industries, with a 4.8/5 average rating.
Is my PR & Communications Firms customer data secure?
Yes. Your pr & communications firms records travel encrypted over HTTPS, sit behind access set by job role, with protection against password guessing, and are protected by regular backups on a platform built for 99.9% uptime. 192+ businesses across India run CIPHER CRM across 31 industries, with a 4.8/5 average rating.
Which CRM is best for a small PR & Communications Firms business?
For most small pr & communications firms businesses in India, CIPHER CRM is a strong fit: flat-priced, works on any device, and live in 1-3 days with free setup. It is built to help you manage client leads and brand enquiries without adding admin work.
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